Potential Quest
The Quest for Success!
"You must do the thing you think you cannot do", Eleanor Roosevelt
January, 2008
In This Issue
Upcoming Events
Quotes on Your Quest
Reading Corner
Giving Back
A New Year, A New You!
Become a Health Coach Entrepreneur
Get Inspired
So, You Want to be a Consultant
The Insider Secrets of Sales and Marketing
Is Your Desktop Distracting?

Upcoming Events

bullhorn
 

NAWBO
January 17, 2008 Monthly Meeting - Lunch 11:30am
 
February 6, 2008
Regional Mixer, Corona
 
February 21, 2008
Monthly Meeting - Dinner 6:00pm
 
For more information, please visit our webiste!
 
*****
 
 
Amazing Woman's Day 2008
A day designed to connect and empower a collective voice of feminine leaders and their organizations.
February 9, 2008
9:30am to 2:30pm
 
Empowerment Leader:
Ursula Mentjes
 
For more information and to register, please visit:
 
*****
 
"Selling With Intention"
March 13, 2008
7:30am to 9:00am
California State University San Bernardino - Pfau Library
4th Floor - Room 4005
5500 University Parkway
San Bernardino, CA 92407
$25.00 includes Continental Breakfast
 
 
*****
 
 
Unleashing the Diva Within
Conference 2008
Theme: "I'm Still Standing!"
 
Friday, March 28 1:30pm
Saturday, March 29 9:00am
 
Featuring
SulaMae Coleman
Michele Broad
La Gayle Murray
Ursula Mentjes
Bridgett Johnson
Gwen Thibeaux
 
Registration
2 days - $115
1 day - $75
Limited vending opportunities available with registration. Vendor booth - $50 each day
 
Hilton Garden Inn
6450 Carlsbad Boulevard
Carlsbad, CA
 
*****
 
The Insider Secrets to Sales & Marketing
2-Day Special Event
 
March 20 & 21, 2008
8:30am to 5:30pm

For more information, please read the article, titled, The Insider Secrets to Sales & Marketing
Please see the link in our table of contents
 
*****
 
Oceanside Chamber of Commerce
May 13, 2008
7:15am
Jolly Roger Restaurant
1990 Harbor Drive North
Oceanside, CA 92054
760-722-1534
 
Speaker: Ursula Mentjes
Topic: Selling With Intention
*****
 
 
Quotes on Your Quest
 
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If you want 1 year of prosperity, grow grain. If you want 10 years of prosperity, grow trees, If you want 100 years of prosperity, grow people.
~ Chinese Proverb ~
 
If you want greater prosperity in your life, start forming a vacuum to receive it.
~ Catherine Ponder ~
 
*****
Reading  Corner

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Selling With Intention
by Ursula Mentjes
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Learn the principles of selling with intention and boost your sales revenue by 200% or more!
 
 
 
31 Tips to becoming an Effective Presenter
by Frank Adamo
Frank Adamo, 31 tips to becoming an effective presenter
 
 
 
 
Mastering the Art of Communication
by Don Martinez
Don Martinez, Mastering the Art of Communication
 
 
 
The Truth about Fear
by Gwen Thibeaux
The Truth About Fear
 
 
*****
Giving Back

conex360.com
 
conex360.com
 
Sell or Ship With a Purpose - SWAP!
 
Sell products or services using SWAP and you will be increasing business, enhancing youir brand, and engaging with shoppers and nonprofits to create change in your community!
 
 
Edgar Majia, President and CCO
213-814-0234
 
*****

It's a New Year and a New You!

Please join Peggy Ricks, President of First Impression, for an enlightening program regarding "You" and your professional image.

Topics of interest include:
  • How to create a dynamic first impression with clients and colleagues.
  • Guidance to project the professional image.
  • How the "psychology of color" can impact others, and ultimately, your business.

Save Time, Save Money and Gain Self-Confidence

Saturday, January 26, 2008
Mission Inn and Spa
Monterey Room
9:30am to 11:30am
 
~ RSVP ~
951-776-9381 or
951-529-6869
 
Seating is limited ~ please respond by January 19, 2008

Financial investment:
$59.00 per person
Bring a friend:
$53.00 per person
At the door: $64.00
 
A percentage of the proceeds will be donated to The Guide Dogs for the Blind Organization
 
Opportunity drawing for 3 hours shopping with a personal stylist.
 
*****
Become a Health Coach Entrepreneur
Health Coach Training 
 
If you market health care products, you may discover success in Network Marketing to be much easier, faster and more profitable by learning to be a Professional Health Coach.

If you'd like to learn more, click this link www.healthcoachbiz.net

If you want more information and/or want to enroll in HealthCoachingU, please contact Jerry Conti at 760-535-3428 or e-mail jerry@healthcoachtraining.com

Join us on.....
Thursday, January 17th at 2:00 pm ET  
On this 90-minute class exclusively for
my friends, you'll learn how you can become a Professional Health Coach ...and create an
income stream of at least $127 per hour
(based on an independent study) working over
the Internet and telephone.
 
(This is a two-part teleconference/web tour,
and you must be on a PC and telephone at the same time.)
 
 

 

 
Happy New Year! 2008 has arrived!
 
I was having coffee with a dear friend of mine over the Christmas break. We were sipping our coffees when she turned to me and said, "You are attacting opportunities and people at a much higher level than you realize."  I was taken aback by her comment, and for a moment I didn't know what to say. Then she explained that even though I was attracting at this level, I wasn't doing anything about it. The opportunities were in front of me, like golden rings, but I wasn't grabbing on to them. And she saw it. And she called me on it. I was grateful to have a friend who could be so honest, and truly wanted the best for me.
 
"Why am I holding back?" I asked myself over and over again on the ride home. I knew that if I was asking myself this question, others probably had that same question for themselves. Instinctively, I knew I was ready to take my business to the next level, but something was stopping me.
 
A few days later I was in the car with my husband, Tim, and we were discussing this very question. He looked at me, with compassion in his eyes, and told me the truth (again, I'm grateful!). Tim simply said, "You are comfortable."
 
And then it hit me. Tim was right! I've arrived in the land of the the "Comfort Zone"! Have you been there? Are you there now? Get out! Get out!
 
Inspired Action:
  1. Review your list of goals and financial projections for 2008 (OR, write your list and create your projections if you haven't yet)!
  2. Now, think about the dreams and goals that really "stretch" you. Which items feel like they take you MOST out of your comfort zone? Move those goals to the top of your list!
Eleanor Rossevelt once said, "You must do the thing you think you cannot do." As I revised my goals for  2008, I was reminded of her quote and the way in which it can motivate us to be our best. Getting out of our comfort zone means that we need to do those things that we are afraid of. When we conquer things that once scared us, we are taken to a completely new level in our businesses, and more importantly, our lives.
 
Our theme for 2008 is going to be: THINK BIG! My HOPE for you this year is that you will revise your goals for '08 and you will decide to stop playing small. I am completing my second book, One Great Goal, and it will address the idea of choosing One Great Goal for your life and business in 2008! I can't wait for you to read it!
 
Decide, right now, that this is going to be your BEST YEAR YET!

 

In Support,
 
Ursula Mentjes
 
 
Frank AdamoGet Inspired
Frank Adamo
 

Interestingly, "Get Inspired" begins with a "G." Recently, I came across a 1940's movie, "God is my co-Pilot."  God is my co-pilot?  God has always been in my life except for a brief period during college. For many years, I've been relatively successful, but I didn't set goals and I had no mentor. I had God, but only as my co-pilot.

 

Then in 2000, my wife and I had an opportunity to go to Italy on a tour.  After the tour, we drove to my grandfather's hometown.  I had planned to be there on Sunday, my birthday.  Well, I didn't make it.  I was delayed multiple times. Then, after I arrived in Sicily, I re-entered the autostrada (Italy's freeway).  I was rushing along when somehow, unbeknownst to me, I exited the autostrada and headed towards a curve.  Yep! I crashed into the embankment wall - thankfully uninjured.  By the time we reached Palermo, it was night time and too late to reach our destination.  We decided to eat but we found only one pizza parlor open.  Reluctantly, we entered because they seemed to be having a party.  Sure enough, it was a birthday party but they asked us to join them. At least I was able to celebrate my birthday with fellow Sicilians.  The next morning, we were again delayed. Finally, I arrived at my grandfather's hometown of Santo Stefano Quisquina.  We stopped at a service station on a hillside overlooking the town. 

 

Let me go back to my childhood for a moment.  My parents and I listened to Perry Como every Christmas as I was growing up, and to me, Perry Como, singing Ave Maria, was the beginning of Christmas. Now, returning to my grandfather's hometown....I decided to step out of the car to call our host. This was an ordinary Monday morning. The moment we stepped out of the car, the church bells were chiming Ave Maria. If I arrived one minute later, I would have missed it. If I had arrived anytime sooner, the church chimes would have gone unnoticed.  If ever I was inspired, I was inspired at that very moment.

 

You may call it destiny, fate, or The Secret's Universal Law of Attraction.  I call it God's guidance.  From that moment on, God and I switched seats.  He is now my pilot and I am his co-pilot.  Since that inspirational moment, the flight my pilot has flown is leading, I believe, to reaching the destiny he has for me. He has the flight plan and he knows where he wants to take me.   Now, it's taken longer than I hoped, but God's time is his time - not ours. 

 

Since that moment in 2000, I began to set goals, something I had not done before. Many of them didn't work out, but some did. You see, sometimes I struggled to sit in the pilot's seat and so the goals were my own goals. Then I began to focus on those goals that were acceptable to my pilot and doors of opportunity began to appear.  Most importantly, I started to open these doors. Now, I had set goals and I had the passion to follow wherever my pilot led me. 

 

The first door to open was an opportunity to teach at Cypress College. Something I always wanted to do since high school, but I never stepped out of my limited comfort zone. I chose to speak on communication skills rather than my "expertise" in chemistry and computer science, because I could affect more people.  I then had the opportunity to be a host on a major talk radio station in Southern California.  To date, I haven't succeeded, because I never reached the 9 minutes of sponsorships I needed.  But the work I did to market the talk show was beneficial for me.  I was even more focused. 

 

After I began teaching, I started writing a book on transcending one's fear of speaking in pubic. I haven't finished this book - yet, but then I opened another door of opportunity. Four of us formed a Mastermind group and we became accountable to each other. First, we worked on our branding.  One member suggested for me, "The Godfather of Public Speaking."  Though it wasn't quite right, it lead to my current branding, "The Godfather of Effective Communications."  Then I was challenged to write another book.  The completion date was August 31, 2007, however, four months later, I'm glad to say, I have a book, the 31 Tips to becoming an Effective Presenter. 

 

During this time, I had submitted the manuscript to a publisher.  After not hearing from them for three months, I decided to self publish the book. Within days of having the book submitted for printing, my book was accepted and I signed the agreement to have my book published by a Christian-based publisher. Even before I had my first copies printed, I've received an order for 250 copies.

 

Inspired? Ever since that Monday morning in Sicily.  Regrets? Not really.  Sure it would be nice to have done this 20 or 30 years ago, but then again, I wouldn't be the person I am today, if I could change my life.  Have I had setbacks?  Certainly, particularly if I attempt to change seats with my pilot.

 

Frank S. Adamo is known to his friends and fellow Toastmasters as Francesco, the Godfather of Effective Communications.  He is a communications and certified career coach, international trainer, instructor, author and speaker. His 31 Tips to becoming an Effective Presenter is available through his Web site at www.fsadamo.com .  He can be reached at frank@fsadamo.com or 714-408-9287.

Liz Goodgold 
Use Taglines as A Marketing Tool To Make Your Message Consistent And Memorable
By Liz Goodgold

 

Entrepreneurs today are missing a critical element in their communications mix: the correct and consistent use of a strong tagline.
 
In an environment fighting sensory overload, shrinking mass market opportunities, and thousands of "me too" products and services, taglines are an opportunity to seize your positioning in your prospect's mind.
 
What is a Tagline?
Yet, what is a tagline? A tagline is a unique phrase that follows your brand name. It explains your unique selling proposition and is such a natural outgrowth of the brand positioning that the two are inextricably linked. Remember "N-E-S-T-L-E-S: Nestle makes the very best chocolate?" Or Quizno's "Toasted Tastes Better?" Both of these are memorable taglines that differentiate themselves from their competitors.
 
Avoiding Generic Flu
Many entrepreneurs fall victim to the rampant generic tagline flu. They erroneously believe talking about quality, service, or value alone will separate them from the sea of similarity. During the dot comb/dot bomb phase, thousands of companies employed an "e-business solution" including IBM, Network World, and even Microsoft! "We mean business" is so generic and overused that the double entrendre becomes tired and meaningless.
 
Taglines Vs. Slogans
Are taglines and slogans different names for the same thing? No! A slogan is dependent upon a specific campaign and changes frequently. "Where's the beef?" was an often repeated refrain (much to my chagrin) in the 1980s as was "What's up?" thanks to Budweiser's airing during the Super Bowl in the new millennium
 
Retiring a Line Before It's Time
Often, marketers get tired of a tagline before customers ever do. Consider GE: "We Bring Good Things To Light" or Lowe's "Improving Home Improvement" or even El Pollo Loco's "When You're Crazy for Chicken." All of these taglines reached the pinnacle of marketing with astronomical unaided recall, yet were changed prematurely.
 
Building a Tagline Legacy
Creating a tagline today should also work for you tomorrow. These companies recognize the value in creating a tagline as a legacy:
 
· The New York Times: "All the News That's Fit to Print" (established in 1896)
· BMW: "The Ultimate Driving Machine (established in 1975)
· Nike: "Just Do It" (established in 1988)
· DeBeers: "A Diamond is Forever" (established in 1948)
 
Look for a Unique Word or Word Twist
In creating your own tagline, consider using a unique word. Altoid's "curiously strong mint" works hard because of its curious (so to speak) word. "Think outside the bun" is a great play for Taco Bell on the ubiquitous "think outside the box," and Arrid's "wetless protection program" always puts a smile on my face.

Taglines as an Opening or Closing
Incorporating your tagline into your infomercial makes tremendous sense or even using it at the end of all of your communication, including letters. Since taglines are often at the end of your marketing message, they act as your PS: the last best hope to propel your message. Employed properly, prospects and customers will understand your brand and its unique point of difference.
__________________________________________
Liz Goodgold is a motivational speaker, branding guru, and author of DUH! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Company. She  has helped thousands of entrepreneurs and Fortune 500 companies learn the secrets to marketing success and the pitfalls to avoid. To receive the free monthly DUH! Marketing Awards, please sign up here. Feel free to contact her at
Liz@duhmarketing.com
 
The Insider Secrets of Sales and Marketing
 
Give Us 2 Days And We'll Give You The Insider Secrets To  Increased Profits And Sales - Guaranteed!
 

If you are ready to start 2008 with a solid, proven formula for increasing your sales, this is the program for you!
 
The Insider Secrets of Sales and Marketing is a jam-packed, 2-day course focused on creating and  executing a realistic plan that can double or even triple your income - this year!
 
Working with course leaders,Ursula Mentjes, andLiz Goodgold, you walk away with custom-created strategies that are practical and tactical.
 
This is a hands-on, step-by-step program using your company and real-world examples to ensure that you reach your goals.
 
   
What You Will Learn:

 In this 16-hour sales and marketing workshop, you will master the skills to:
 
· Identify your key point of difference
· Transform your image into an enduring brand
· Position  yourself as an expert
· Leverage the web as your low-cost marketing tool

· Create media hooks, sound bites, and alluring publicity ideas
PLUS, you'll learn all of these sales essentials including how to:
· Understand the power of your core business
· Create a comprehensive sales plan
· Build a successful sales team (that doesn't just include you!)
· Develop a plan to leverage strategic partnerships that sell for you
· Create a way to ask for and collect high quality referrals
· Manage your customer relationships for long term success!
· Analyze the "Math" behind the Millions!
 
Who Should Attend?
This program has been created specifically for small businesses and entrepreneurs that do not have Super Bowl-sized advertising budgets. It is tailored to the professionals who are often selling a service not a product.
Most importantly, this workshop is geared toward entrepreneurs who are experts in their own fields, but not necessarily marketing and sales experts. It assumes that today you are ready to think in ways that you have never thunk before!
 
Insider Secrets to Sales & Marketing
2-Day Special Event
Only $999.00
March 20 & 21, 2008
8:30am to 5:50pm - both days
Location: Southern California Regions - Location to be announced to registrants.

For more information regarding either event, please email: eydie@potentialquest.com
 
 
 
 
 
Is Your Desktop Distracting?
 

You know it's there!  You've seen it before! But, it's disappeared!  Where did it go?  AH! There it is....underneath those piles of papers, files and folders.... It's your desk!!! 

Once again you go through the motions of clearing your off your desktop!  Papers everywhere!  Expired coupons, old business cards, projects not completed, letters you haven't responded to, bills not yet paid, your grocery list from last month!  Paper clips, gum wrappers, coffee cups, pens, pencils, post it notes all cluttering up your desk!

Did you know that that monstrous assortment of clutter on your desk is actually costing you time and money? Your productivity level is lost because you spend so much time trying to find things that you're losing precious hours you need to complete projects in a timely manner!

What to do?

Here are a few quick steps to take:

  1. FILE IMMEDIATELY
    Assuming you have a filing system in place, file paperwork as you get it. Don't procrastinate...file it NOW!
  2. UTILIZE SHELVES AND TOPS OF FILE CABINETS
    Many tall cabinets and credenzas have flat tops for you to safely store binders, catalogs, phone books and other, not as often used resource books such as magazines and periodicals (old magazines can be donated to the local urgent care / emergency room).
  3. IN BOX / HOLD BOX / DONE BOX
    Have and inbox for new projects, notes, etc. A hold box for things which need to be done, but not right this moment. The done box is where you place the items waiting for distribution, mailing or filing.
  4. KNICK-KNACKS
    Minimize the urge to place personal items on your desk. Photographs and knick-knacks take up lots of room on your desk...not to mention that they collect dust! Do you really want to clean anymore than you have to?
  5. ACCESSORIZE
    There are so many office organizing gadgets on the market these days. Figure out what you particular issue is and I know you'll find something to help you gain control of your clutter. Of course, if you're like me, you can get carried away with the wide array of office organizational tools....and that gets in the way too!

Hope these simple reminders help you start the New Year with a new view of your desktop!

 
Much Success in the  New Year!
Eydie Stumpf
President, Eydie's Office www.eydiesoffice.com

SOLD
OUT!
The January 16 -18, 2008 Selling With Intention Intensive has been SOLD OUT!
 
BUT....You can still start the year off on the right foot by registering for the next session on January 28, 29 and 30th!
 
So many people have taken the the 3-Day Intensive and have already begun to increase their income!
 
For more information, simply call Eydie at: 951-737-5311
 



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