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Upcoming
Events
NAWBO
January 17, 2008 Monthly
Meeting - Lunch 11:30am
February 6,
2008
Regional Mixer,
Corona
February 21,
2008 Monthly Meeting - Dinner 6:00pm
Amazing Woman's
Day 2008
A day designed to connect and empower
a collective voice of feminine leaders and their
organizations.
February 9, 2008
9:30am to 2:30pm
Empowerment
Leader:
Ursula Mentjes
For more information and to register,
please visit:
*****
March 13, 2008 7:30am
to 9:00am California State University San Bernardino - Pfau
Library 4th Floor - Room 4005
5500 University
Parkway San Bernardino, CA 92407
$25.00 includes
Continental Breakfast
*****
Unleashing the Diva Within
Conference 2008
Theme: "I'm Still Standing!"
Friday, March 28 1:30pm
Saturday, March 29 9:00am
Featuring
SulaMae Coleman
Michele Broad
La Gayle Murray
Ursula Mentjes
Bridgett Johnson
Gwen Thibeaux
Registration
2 days - $115
1 day - $75
Limited vending opportunities available with
registration. Vendor booth - $50 each day
Hilton Garden Inn
6450 Carlsbad Boulevard
Carlsbad, CA
*****
The Insider Secrets to Sales & Marketing
2-Day Special Event
March 20 & 21, 2008
8:30am to 5:30pm For more information, please read
the article, titled, The Insider Secrets to Sales &
Marketing
Please see the link in our table of
contents
*****
Oceanside
Chamber of Commerce
Jolly Roger Restaurant
1990 Harbor Drive North
Oceanside, CA 92054
760-722-1534
Speaker: Ursula
Mentjes
Topic: Selling With
Intention
*****
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| Quotes on Your Quest
If you want 1 year of
prosperity, grow grain. If you want 10 years of prosperity,
grow trees, If you want 100 years of prosperity, grow
people.
~ Chinese Proverb ~
If you want greater
prosperity in your life, start forming a vacuum to receive
it.
~ Catherine Ponder ~
***** |
Reading Corner
Selling
With Intention by Ursula
Mentjes
Learn the principles of selling with
intention and boost your sales revenue by 200% or
more!
31 Tips to becoming an
Effective Presenter
by Frank
Adamo
Mastering the Art of
Communication
by Don
Martinez
The Truth about
Fear
***** |
Giving
Back
Sell or Ship With a Purpose -
SWAP!
Sell products or services using SWAP and you will be
increasing business, enhancing youir brand, and engaging with
shoppers and nonprofits to create change in your
community!
Edgar Majia, President and CCO
213-814-0234
***** |
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It's a New Year and a
New You!
Please join Peggy Ricks,
President of First Impression, for an enlightening program
regarding "You" and your professional image.
Topics of interest
include:
-
How to create a dynamic
first impression with clients and colleagues.
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Guidance to project the
professional image.
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How the "psychology of
color" can impact others, and ultimately, your
business.
Save Time, Save Money
and Gain Self-Confidence
Saturday, January 26,
2008
Mission Inn and
Spa
Monterey
Room
9:30am to
11:30am
~ RSVP ~
951-776-9381 or
951-529-6869
Seating is limited ~ please respond
by January 19, 2008
Financial
investment:
$59.00 per person Bring a friend:
$53.00 per person
At the door: $64.00
A percentage of the proceeds will be
donated to The Guide Dogs for the Blind
Organization
Opportunity drawing for 3 hours
shopping with a personal stylist.
***** |
Become a Health Coach Entrepreneur
If you market health
care products, you may discover success in Network Marketing
to be much easier, faster and more profitable by learning to
be a Professional Health Coach.
If you'd like to learn more,
click this link www.healthcoachbiz.net
If you want more information
and/or want to enroll in HealthCoachingU, please contact
Jerry Conti at 760-535-3428 or e-mail
jerry@healthcoachtraining.com
Join us on.....
Thursday, January 17th at 2:00 pm
ET On this 90-minute class exclusively for
my friends, you'll learn how you can become a Professional
Health Coach ...and create an
income stream of at least $127 per
hour (based on an independent study) working over
the Internet and telephone. (This is a two-part teleconference/web tour,
and you must be on a PC and
telephone at the same time.)
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Happy New Year! 2008 has
arrived!
I
was having coffee with a dear friend of mine over the
Christmas break. We were sipping our coffees when she
turned to me and said, "You are attacting
opportunities and people at a much higher level than you
realize." I was taken aback by her comment,
and for a moment I didn't know what to say. Then she
explained that even though I was attracting at this
level, I wasn't doing anything about it. The
opportunities were in front of me, like golden rings,
but I wasn't grabbing on to them. And she saw it. And
she called me on it. I was grateful to have a friend who
could be so honest, and truly wanted the best for me.
"Why am I holding back?" I asked myself
over and over again on the ride home. I knew that if I
was asking myself this question, others probably had
that same question for themselves. Instinctively, I knew
I was ready to take my business to the next level, but
something was stopping me.
A few days later I was in the car with my
husband, Tim, and we were discussing this very question.
He looked at me, with compassion in his eyes, and told
me the truth (again, I'm grateful!). Tim simply said,
"You are comfortable."
And then it hit me. Tim was right! I've arrived
in the land of the the "Comfort Zone"! Have you
been there? Are you there now? Get out! Get
out!
Inspired Action:
- Review your list of goals and
financial projections for 2008 (OR, write your list
and create your projections if you haven't yet)!
- Now, think about the dreams and
goals that really "stretch" you. Which items feel like
they take you MOST out of your comfort zone? Move
those goals to the top of your list!
Eleanor Rossevelt once said,
"You must do the thing you think you cannot do." As
I revised my goals for 2008, I was reminded
of her quote and the way in which it can motivate us to
be our best. Getting out of our comfort zone means that
we need to do those things that we are afraid of. When
we conquer things that once scared us, we are taken to a
completely new level in our businesses, and more
importantly, our lives.
Our theme for 2008 is going to be:
THINK BIG! My HOPE for you this year is
that you will revise your goals for '08 and you will
decide to stop playing small. I am completing my
second book, One Great Goal, and it will address the
idea of choosing One Great Goal for your life and
business in 2008! I can't wait for you to read
it!
Decide, right now, that this is going
to be your BEST YEAR
YET!
In Support,
Ursula
Mentjes
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Get
Inspired
Interestingly, "Get Inspired"
begins with a "G." Recently, I came across a 1940's
movie, "God is my co-Pilot." God is my
co-pilot?
God has always been in my life except for a brief
period during college. For many years, I've been
relatively successful, but I didn't set goals and I had
no mentor. I had God, but only as my
co-pilot.
Then in 2000, my wife and I had an opportunity to
go to Italy on a tour. After the tour,
we drove to my grandfather's hometown. I had planned to
be there on Sunday, my birthday. Well, I didn't
make it. I
was delayed multiple times. Then, after I arrived in
Sicily, I re-entered the autostrada (Italy's
freeway). I
was rushing along when somehow, unbeknownst to me, I
exited the autostrada and headed towards a curve. Yep! I crashed
into the embankment wall - thankfully uninjured. By the time we
reached Palermo, it was night time and too late to reach
our destination.
We decided to eat but we found only one pizza
parlor open.
Reluctantly, we entered because they seemed to be
having a party.
Sure enough, it was a birthday party but they
asked us to join them. At least I was able to celebrate
my birthday with fellow Sicilians. The next
morning, we were again delayed. Finally, I arrived at my
grandfather's hometown of Santo Stefano Quisquina. We stopped at a
service station on a hillside overlooking the town.
Let me go back to my childhood for
a moment.
My parents and I listened to Perry Como every
Christmas as I was growing up, and to me, Perry Como,
singing Ave Maria, was the beginning of Christmas. Now,
returning to my grandfather's hometown....I decided to
step out of the car to call our host. This was an
ordinary Monday morning. The moment we stepped out of
the car, the church bells were chiming Ave Maria. If I
arrived one minute later, I would have missed it. If I
had arrived anytime sooner, the church chimes would have
gone unnoticed.
If ever I was inspired, I was inspired at that
very moment.
You may call it destiny, fate, or The Secret's
Universal Law of Attraction. I call it God's
guidance.
From that moment on, God and I switched
seats. He
is now my pilot and I am his co-pilot. Since that
inspirational moment, the flight my pilot has flown is
leading, I believe, to reaching the destiny he has for
me. He has the flight plan and he knows where he wants
to take me.
Now, it's taken longer than I hoped, but God's
time is his time - not ours.
Since that moment in 2000, I began to set goals,
something I had not done before. Many of them didn't
work out, but some did. You see, sometimes I struggled
to sit in the pilot's seat and so the goals were my own
goals. Then I began to focus on those goals that were
acceptable to my pilot and doors of opportunity began to
appear.
Most importantly, I started to open these doors.
Now, I had set goals and I had the passion to follow
wherever my pilot led me.
The first door to open was an opportunity to
teach at Cypress College. Something I always wanted to
do since high school, but I never stepped out of my
limited comfort zone. I chose to speak on communication
skills rather than my "expertise" in chemistry and
computer science, because I could affect more
people. I
then had the opportunity to be a host on a major talk
radio station in Southern California. To date, I
haven't succeeded, because I never reached the 9 minutes
of sponsorships I needed. But the work I
did to market the talk show was beneficial for me. I was even more
focused.
After I began teaching, I started writing a book
on transcending one's fear of speaking in pubic. I
haven't finished this book - yet, but then I opened
another door of opportunity. Four of us formed a
Mastermind group and we became accountable to each
other. First, we worked on our branding. One member
suggested for me, "The Godfather of Public
Speaking."
Though it wasn't quite right, it lead to my
current branding, "The Godfather of Effective
Communications."
Then I was challenged to write another book. The
completion date was August 31, 2007, however, four
months later, I'm glad to say, I have a book, the 31 Tips to becoming
an Effective Presenter.
During this time, I had submitted
the manuscript to a publisher. After not
hearing from them for three months, I decided to self
publish the book. Within days of having the book
submitted for printing, my book was accepted and I
signed the agreement to have my book published by a
Christian-based publisher. Even before I had
my first copies printed, I've received an order for 250
copies.
Inspired? Ever since that Monday
morning in Sicily.
Regrets? Not really. Sure it would be
nice to have done this 20 or 30 years ago, but then
again, I wouldn't be the person I am today, if I could
change my life.
Have I had setbacks? Certainly,
particularly if I attempt to change seats with my
pilot.
Frank S. Adamo is known to his
friends and fellow Toastmasters as Francesco, the
Godfather of Effective Communications. He is a
communications and certified career coach, international
trainer, instructor, author and speaker. His 31 Tips to
becoming an Effective Presenter is available through his
Web site at www.fsadamo.com . He can be
reached at frank@fsadamo.com or
714-408-9287. |
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Use Taglines as A Marketing Tool To Make
Your Message Consistent And Memorable
By Liz Goodgold
Entrepreneurs today are missing
a critical element in their communications mix: the
correct and consistent use of a strong tagline.
In an environment fighting sensory overload,
shrinking mass market opportunities, and thousands of
"me too" products and services, taglines are an
opportunity to seize your positioning in your prospect's
mind.
What is a
Tagline? Yet, what is a tagline? A tagline
is a unique phrase that follows your brand name. It
explains your unique selling proposition and is such a
natural outgrowth of the brand positioning that the two
are inextricably linked. Remember "N-E-S-T-L-E-S: Nestle
makes the very best chocolate?" Or Quizno's "Toasted
Tastes Better?" Both of these are memorable taglines
that differentiate themselves from their competitors.
Avoiding Generic
Flu Many entrepreneurs fall victim to the
rampant generic tagline flu. They erroneously believe
talking about quality, service, or value alone will
separate them from the sea of similarity. During the dot
comb/dot bomb phase, thousands of companies employed an
"e-business solution" including IBM, Network World, and
even Microsoft! "We mean business" is so generic and
overused that the double entrendre becomes tired and
meaningless.
Taglines Vs.
Slogans Are taglines and slogans different
names for the same thing? No! A slogan is dependent upon
a specific campaign and changes frequently. "Where's the
beef?" was an often repeated refrain (much to my
chagrin) in the 1980s as was "What's up?" thanks to
Budweiser's airing during the Super Bowl in the new
millennium
Retiring a Line Before
It's Time Often, marketers get tired of a
tagline before customers ever do. Consider GE: "We
Bring Good Things To Light" or Lowe's
"Improving Home Improvement" or even El Pollo
Loco's "When You're Crazy for Chicken." All of
these taglines reached the pinnacle of marketing with
astronomical unaided recall, yet were changed
prematurely.
Building a Tagline
Legacy Creating a tagline today should also
work for you tomorrow. These companies recognize the
value in creating a tagline as a legacy:
· The New York Times: "All
the News That's Fit to Print" (established in 1896)
· BMW: "The Ultimate Driving Machine
(established in 1975) · Nike: "Just Do It"
(established in 1988) · DeBeers: "A Diamond is
Forever" (established in 1948)
Look for a Unique Word
or Word Twist In creating your own tagline,
consider using a unique word. Altoid's "curiously strong
mint" works hard because of its curious (so to speak)
word. "Think outside the bun" is a great play for Taco
Bell on the ubiquitous "think outside the box," and
Arrid's "wetless protection program" always puts a smile
on my face.
Taglines as an
Opening or Closing Incorporating your
tagline into your infomercial makes tremendous sense or
even using it at the end of all of your communication,
including letters. Since taglines are often at the end
of your marketing message, they act as your PS: the last
best hope to propel your message. Employed properly,
prospects and customers will understand your brand and
its unique point of difference.
__________________________________________ Liz
Goodgold is a motivational speaker, branding guru, and
author of DUH! Marketing: 99 Monstrous Missteps You Can
Use to Learn, Laugh, and Grow Your Company. She
has helped thousands of entrepreneurs and Fortune 500
companies learn the secrets to marketing success and the
pitfalls to avoid. To receive the free monthly DUH!
Marketing Awards, please sign up here. Feel free to
contact her at Liz@duhmarketing.com
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The Insider Secrets of
Sales and Marketing
Give Us 2 Days And We'll Give You The
Insider Secrets To Increased Profits And Sales -
Guaranteed!
If you
are ready to start 2008 with a solid, proven formula for
increasing your sales, this is the program for you!
The Insider Secrets of Sales and
Marketing is a jam-packed, 2-day course
focused on creating and executing a realistic plan
that can double or even triple your income - this year!
Working with course leaders, Ursula
Mentjes, and Liz
Goodgold, you walk away
with custom-created strategies that are practical and
tactical.
This is a hands-on, step-by-step
program using your company and real-world examples to
ensure that you reach your goals.
What You Will Learn:
In this 16-hour
sales and marketing workshop, you will master the skills
to:
· Identify your key point of
difference · Transform your image into an
enduring brand · Position yourself as an
expert · Leverage the web as your low-cost
marketing tool · Create media hooks, sound
bites, and alluring publicity ideas
PLUS, you'll
learn all of these sales essentials including how to:
· Understand the power of your core
business · Create a comprehensive sales plan
· Build a successful sales team (that doesn't
just include you!) · Develop a plan to leverage
strategic partnerships that sell for
you · Create a way to ask for and collect high
quality referrals · Manage your customer
relationships for long term success! · Analyze
the "Math" behind the Millions!
Who Should
Attend? This program has been created
specifically for small businesses and entrepreneurs that
do not have Super Bowl-sized advertising budgets. It is
tailored to the professionals who are often selling a
service not a product. Most importantly, this
workshop is geared toward entrepreneurs who are experts
in their own fields, but not necessarily marketing and
sales experts. It assumes that today you are ready to
think in ways that you have never thunk before!
Insider Secrets to Sales
& Marketing
2-Day Special
Event
Only $999.00
March 20 & 21,
2008
8:30am to 5:50pm - both
days
Location: Southern
California Regions - Location to be announced to
registrants.
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Is Your Desktop Distracting?
You
know it's there!
You've seen it before! But, it's
disappeared!
Where did it go? AH! There it
is....underneath those piles of papers, files and
folders.... It's your desk!!!
Once again you go through the motions of clearing
your off your desktop! Papers
everywhere!
Expired coupons, old business cards, projects not
completed, letters you haven't responded to, bills not
yet paid, your grocery list from last month! Paper clips, gum
wrappers, coffee cups, pens, pencils, post it notes all
cluttering up your desk!
Did
you know that that monstrous assortment of clutter on
your desk is actually costing you time and money? Your
productivity level is lost because you spend so much
time trying to find things that you're losing precious
hours you need to complete projects in a timely
manner!
What to do?
Here are a few quick steps to take:
- FILE IMMEDIATELY
Assuming you
have a filing system in place, file paperwork as you
get it. Don't procrastinate...file it NOW!
- UTILIZE SHELVES AND TOPS OF FILE
CABINETS
Many tall cabinets and credenzas have flat
tops for you to safely store binders, catalogs, phone
books and other, not as often used resource books such
as magazines and periodicals (old magazines can be
donated to the local urgent care / emergency room).
- IN BOX / HOLD BOX / DONE
BOX
Have and inbox for new projects, notes, etc. A
hold box for things which need to be done, but not
right this moment. The done box is where you place the
items waiting for distribution, mailing or filing.
- KNICK-KNACKS
Minimize the urge
to place personal items on your desk. Photographs and
knick-knacks take up lots of room on your desk...not
to mention that they collect dust! Do you really want
to clean anymore than you have to?
- ACCESSORIZE
There are so many
office organizing gadgets on the market these days.
Figure out what you particular issue is and I know
you'll find something to help you gain control of your
clutter. Of course, if you're like me, you can get
carried away with the wide array of office
organizational tools....and that gets in the way
too!
Hope these simple reminders help you start the
New Year with a new view of your desktop!
Much Success in
the New Year!
Eydie Stumpf
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